People 'n' Issues

Acer, Red Bull, target gamers

August 25th, 2017
Acer and Red Bull have announced a global content partnership to offer a range of products geared to gaming and sports.
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Acer and Red Bull have announced a global content partnership to bring together the passion both companies share in the world of gaming and esports.

With a range of creative and engaging campaigns appearing across multiple media types, the partnership will aim to boost the profile of both companies. Bespoke content productions, varying from short to long formats, will give esports fans and gamers an insight into the key technologies, events and personalities in modern gaming.

Acer’s Predator line-up of high-performance products and Red Bull’s reputation for adrenaline fuelled action is regarded as a perfect mix of science and emotion.

The content will be produced in multiple formats. A mini documentary series will tell unaltered and honest stories from personalities in the world of esports. Its aim is to uncover stories that have never been told before, with the biggest and brightest stars of esports.

A web series will explore and reach different corners of the earth to unravelstories from different people in the esports and Games world. The focus is on non-athlete persons that are deeply involved in the scene.

Thirdly, a host of multi-media digital content will be produced for major international esports events, new game releases, technologies and products.

“Delivering exciting engaging content and connecting with fans through esports is the key to Acer’s strategy to continue to drive preference for its high performance gaming brand Predator,” said Hajo Blingen, Vice President Marketing at Acer EMEA. “This partnership will help Acer demonstrate its gaming prowess to gaming and esports enthusiasts around the globe.”

This partnership complements to Acer´s cooperation with League of Legends, the world’s largest esports merchandising, and Intel Extreme Masters, the world’s longest-running esports pro tour.

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