MTN launches Alcatel Firefox phone

April 19th, 2015
MTN South Africa has launched the Alcatel One Touch Fire E, a Firefox OS enabled smartphone powered completely by Web technologies.

Available immediately, the Alcatel OneTouch Fire E smartphone represents the commitment of MTN to provide its customers with the widest range of smart devices designed to fit every budget and requirement.

“Having a smartphone based on the Firefox operating system means we can deliver numerous unique product innovations. For example, the phone can be easily set up for four of the 11 official languages, namely English, Afrikaans, isiZulu and Xhosa. MTN will incorporate other languages in future versions of the phone. This means that our customers can choose the language they are most comfortable with and get a more naturally appealing connected experience,” says Larry Annetts, Chief Marketing Officer: MTN South Africa.

Firefox OS is the first mobile operating system powered completely by Web technologies. Users get the performance, personalisation and price they want in a smartphone packaged in a beautiful, clean, intuitive, and easy-to-use experience. It is designed for the Web in mind, the Alcatel One Touch Fire E is the ideal device to use in the digital age where access to information and social networks from a mobile device has become a way of life for consumers.

“Mozilla Firefox is amongst the most trusted brands on the internet. By giving our valued customers a solution that is built on this innovative software, we ensure that they have an ideal smartphone that puts them in control of their digital experience using a fresh and dynamic user interface,” adds Annetts.

Li Gong, President of Mozilla, says that his organisation built Firefox OS as part of Mozilla’s mission to put the power of the Web in people’s hands. “We are excited to see MTN launching the first Firefox OS devices in South Africa, enabling millions more people to access the mobile Web at an affordable cost.”

Adds Ernst Wittmann Southern Africa Country Manager for Alcatel OneTouch: “South Africa is a country of early adopters of the latest smartphone trends and I am convinced they are going to love the Alcatel OneTouch FIRE E smartphone now available from MTN.”

The Alcatel OneTouch Fire E smartphone brings design, performance and sleek styling to the Firefox OS and with its premium finishes like the brushed metal and diamond cut effects, it’s perfect for consumers looking for premium features at an affordable price.

With Firefox OS and Firefox Marketplace, Mozilla is driving an open mobile ecosystem. Firefox OS also delivers the exceptional security, privacy, customization and user control that people have come to expect from the Firefox Web browser.

The Alcatel One Touch Fire E is one of the most flexible and easy to use handsets in the market today.

It is available at selected MTN outlets on prepaid and contract for R89 per month on the MTN MyChoice 25 package.

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