Audi has launched demand+, a mobility concept for flexible use, in Beijing. Users select a car from a range of top models, ranging from a high-performance vehicle to an upper-class sedan, using their smartphones to book the car and pay. A concierge service brings the car to the customer by request.
The metropolis is the first location for Audi on demand+ in China, with plans to make it available in medium and large-sized cities across China, to form a region wide mobility service network.
Audi on demand+ is tailored to meet special needs of customers in Beijing. Time periods between four hours and 30 days can be chosen flexibly. Use of the service is billed by the hour. The all-inclusive rate contains a complete service package that includes unlimited driving mileage and insurance coverage.
The Audi on demand+ selection consists mostly of new products with a full range of equipment. Audi Sport models as well as premium, long version sedans are available for booking. An exclusive concierge service delivers the booked car to the preferred place of the customer in an area of 150 square kilometers, which contains CBD, Beijing’s main business district and other relevant boroughs. After the customer is finished using it, the concierge service picks the Audi up again.
The concierge desk assists customers to acquaint themselves with their Audi. Clients are also able to collect the vehicle by themselves at a central office.
The smartphone app allows customers can choose from a number of options for digital payment, including WeChat, AliPay and UnionPay.