The UK became the first roll-out market on 15 April, with the company targeting what it called “the first young power professionals who want to get things done and companies looking for enterprise fleet renewals”. The BlackBerry Leap was made available on ShopBlackBerry.com and through select carriers and partners. It will continue to rollout over the next few weeks across various countries, including Germany, France, United States, Canada, United Arab Emirates, Saudi Arabia and India. South Africa is not part of the initial release.
“With an all-touch screen, the BlackBerry Leap rounds out our portfolio of BlackBerry 10 devices, offering an affordable choice to mobile professionals who require a smartphone that safeguards sensitive communications and keeps them productive,” said Ron Louks, President, Devices and Emerging Solutions at BlackBerry.
BlackBerry Leap features the latest BlackBerry 10.3.1 operating system, a brilliant edge-to-edge five-inch HD display and more than a full day’s battery power.
The company provided the following description of the top features of the BlackBerry Leap:
Security to Maintain Privacy – You can feel safe in the knowledge that BlackBerry Leap was designed with the highest standards of security in mind to protect your privacy. It is equipped with support for encryption, plus built-in malware protection and back-up, wipe and restore. All to give you control and help secure your data against the next embarrassing and potentially costly cyberattack.
Battery That Powers Through a Full Day – With up to 25 hours of heavy use, the BlackBerry Leap will power through even your most demanding day. The impressive 2800 mAh battery and optimization of power consumption in BlackBerry 10 gives users more than a full day of productive usage.
Best-in-Class BlackBerry Keyboard – Type faster and more accurately on a touchscreen keyboard that learns how you write. With superior error correction, multi-language support, customized adaption and flow, BlackBerry’s touchscreen keyboard helps to reduce the mistakes and missteps that can hold you back.
BlackBerry 10 OS 10.3.1 –BlackBerry Leap comes preloaded with the new BlackBerry 10.3.1 operating system, offering a fresh look that incorporates updated icons and an instant action bar so that users’ most commonly accessed functions are in the center of their screen. Additional features include:
BlackBerry Blend – BlackBerry Blend brings messaging and content that is on your BlackBerry smartphone to your computer and tablet. Get instant message notifications, read and respond to your work and personal email, BBM or text messages, and access your documents, calendar, contacts and media in real time on whatever device you are on, powered by your BlackBerry. BlackBerry Blend works across desktop operating systems, including Mac OS X 10.7 +, Windows 7+ and Android tablets running Android 4.4+ via cellular, USB or Wi-Fi connections.
BlackBerry Assistant – The BlackBerry Assistant is BlackBerry’s first digital assistant and can be used with voice and text commands to help users manage work and personal email, contacts, calendar and other native BlackBerry 10 applications. It’s the only smartphone assistant on the market today that can access both personal and work content in your work perimeter. BlackBerry Assistant intelligently determines how to respond to you based on how you interact with it – if you type, it responds silently, if you speak, it speaks back and if you activate over Bluetooth, it speaks back with additional context because it assumes you might not have access to the screen.
Dual app storefronts preloaded for access to a huge selection of apps for work and play:
BlackBerry World – BlackBerry World offers essential business and productivity apps for professionals looking to drive efficient communications and collaboration including Box, Evernote, Cisco WebEx Meetings and Documents to Go.
Amazon Appstore – Discover and download popular Android apps and games through the Amazon Appstore including Candy Crush Saga, Pinterest, SoundCloud, Kindle and Amazon Shopping.
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