Cell C drops data for black

November 15th, 2017
Cell C has launched data products designed specifically for streaming or downloading on the newly launched black entertainment platform.

“The cost of data has often been cited as a barrier to entry for customers wanting to stream or download content using their mobile data,” says Cell C Chief Executive Officer, Jose Dos Santos. “The black data products will address this challenge. Customers can access data from as little as 1c/MB or R7.50 per GIG.”

black brings to consumers a full 360-entertainment experience from video-on-demand through to live TV streaming, catering for both the local market, and those that enjoy international content. It will include live streaming of five top European football club channels, and services like; gaming, sports betting and ticketing. Customers can subscribe from as little as R5 per day and use prepaid airtime, in addition to debit/credit cards and vouchers to purchase content.

“This is about bringing more relevant content to more people in our country. And content can consume quite a large amount of data, which is why we are bringing various products at exceptional prices for consumers looking to access black via a mobile connection,” says Dos Santos.

blackDATA bundles

blackDATA bundles come in varying sizes from 1GB through to 200GB depending on the content consumption needs of customers. The inclusive blackDATA can only be used to stream or download content on black via the Cell C network (excludes national roaming).

Table of bundles:

Bundle Name Inclusive Data(GB) Bundle Price (incl. VAT) In Bundle Rate Validity
1GB blackData 1 R30.00 R0.03 30 days
2GB blackData 2 R60.00 R0.03 30 days
5GB blackData 5 R150.00 R0.03 30 days
10GB blackData 10 R250.00 R0.02 90 days
20GB  blackData 20 R399.00 R0.02 90 days
30GB blackDATA 30 R599.00 R0.02 90 days
50GB  blackData 50 R799.00 R0.02 180 days
100GB blackData 100 R999.00 R0.01 180 days
200GB blackData 200 R1499.00 R0.01 180 days

The new blackDATA bundles will be available to Cell C customers on prepaid and current contract plans (Pinnacle, Connector, SmartData, LTE-A or C-Fibre Connector). Customers on contract plans that do not qualify can migrate to one of the current plans in order to utilise blackDATA bundles.

blackDATA bundles can be purchased via the Cell C App, portal (www.cellc.co.za), USSD (by dialling *147#) or any Cell C store.

Purchasing a blackDATA bundle does not include access to content on black and customers will need to register for black. Registration can be done at www.black.co.za or through the GETblack app, which is available from the Google Play and Apple App stores.

In addition to the blackDATA bundles and to ensure an excellent experience on the black platform, Cell C has also instituted a 15c/MB out of bundle (OOB) rate for any usage on black. This rate will only apply once customers have depleted black specific or general Cell C data bundles. This OOB rate applies to all Cell C customers and is exclusive for data usage on black. The rate applies to usage on both the Cell C network and while on national roaming.

black data on contract

Alongside the bundles, Cell C customers that are already using, or signing up for a Pinnacle contract (100 and up), will automatically receive additional data for use on the black platform. Existing Pinnacle customers will receive their new inclusive blackDATA from 1 December 2017 in addition to their monthly allocation of minutes, data and SMS.  New Pinnacle customers (100 and up) will get their pro-rata blackDATA allocation when they activate a new contract from 15 November.

PRODUCT Pinnacle 100 Pinnacle 150 Pinnacle 250 Pinnacle 400 Pinnacle 600 Pinnacle 1000 Pinnacle Unlimited
Subscription R 129 R 199 R 299 R 399 R 499 R 699 R 999
Minutes (min) 100 150 250 400 600 1000 Unlimited

(FUP 5000)

SMS 100 150 250 400 600 1000 Unlimited

(FUP 5000)

Current Data 100 150 250 400 1GB 2GB 10GB
New Inclusive black Data 1GB 2GB 5GB 10GB 10GB 20GB 20GB
Free W-Fi Calling Minutes 1000 1000 1000 1000 1000 1000 1000

*Also included on Pinnacle 100 TopUp and above

“Customers can expect a few exciting promotional offers coming through the pipeline over the next few months specifically, and going forward,” says Dos Santos.

Launch promotional offers

Over and above the black data allocations on contract, and the blackDATA bundles, Cell C is launching several promotional offers available from 24 November until further notice on both prepaid and contract.

Prepaid customers on the SupaCharge, MegaBonus, Easychat and 66c prepaid tariff plans that recharge with between R50 and R99.99 will receive zero-rated data access to download or stream a movie rental or purchase for 2 days or up to 50GB, whichever comes first. Customers that recharge with R100 or more will get zero-rated data access to download or stream a movie rental or purchase for 5 days or up to 100GB. This promotion is only applicable to data usage on the Cell C network and excludes national roaming.

Contract customers that are on any of the Connector plans or the Pinnacle 100 and up Postpaid and TopUp packages will also receive zero-rated access to stream or download any movie rental or purchase within a calendar month or up to 150GB.  National roaming does not apply.

In addition, new Pinnacle 1000 and Pinnacle Unlimited customers (on 24-month contracts) will receive a free blackBOX (multimedia device) when they sign up.  This promotion is valid while stocks last.

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