Cerebra has launched the world’s first Academy targeted at empowering corporate workforces in social media use. A combination of face-to-face and online video based training, the Academy empowers corporate employees to mitigate the risks, and deliver on the opportunities, of social media.
Almost every week the media reports on a new social media disaster where an employee has brought their employer into disrepute. The majority of these businesses have social media usage policies, but these only protect the employer after such an incident. Prevention is better than cure, and only educating employees about the relationship between their personal social profiles and their employer can mitigate risk and unlock opportunity.
“There is a complex relationship between employee’s personal social profiles and their employers’.” Says Mike Stopforth, CEO of Cerebra. “And businesses can no longer ignore the threats. We have to accept that our employees are using social media whether we approve or not and that this has a direct impact on our businesses and brands.”
Listed businesses, in particular, have a far higher compliance requirement and need to be proactively educating their staff. Every employee with a social media account is a company spokesperson. Without the right training they share confidential information and bring brands into disrepute. “There is no such thing as a ‘personal opinion’ on social media. Whether you like it or not, your employees and colleagues speak for your company.” Explains Stopforth.
Beyond the risk, there is the potential opportunity that exists within an educated and connected workforce. Employees who are empowered to contribute to a positive online brand image, and who are given the tools and permission to do so, will collectively become a massive media asset to the business.
All Academy content is delivered via video, audio and text, making it highly understandable and easy to consume. The Academy has been built in a modular fashion to combine custom content with a pre-populated bank of educational content, easily suited to every company’s individual learning and development requirements. The content can also be separated from the delivery platform, allowing corporates to either deliver the material via existing learning platforms or via the Cerebra online portal, which can also be white labeled to carry the customer’s branding.
The per-user licensing model, and online delivery, means the Academy can be deployed globally to any size workforce and accessed on any device, any time, anywhere in the world.