Sports Tech

CES 2016: Fitbit unlikely to Blaze a trail

January 8th, 2016
At this year’s Consumer Electronics Show in Las Vegas, Fitbit unveiled the Blaze smart fitness tracker. However, the device was met with disappointment as it looks like it is now competing with smartwatch makers like Apple and Samsung.
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Fitbit has unveiled the Fitbit Blaze smart fitness watch, which it describes as its “smartest, most stylish, most motivating fitness tracker yet”.

However, the announcement and unveiling of the Blaze at CES in Las Vegas this week was met with massive disappointment that Fitbit now appeared to be competing with smartwatch makers like Apple and Samsung. Worse, the watch has been widely derided as clunky and ugly, with only Fitbit’s own executives praising its design.

The result? Fitbit’s share price plummeted by more than 18% in the hours following the announcement. The company CEO was not deterred, however.

“One of the first things we learned in this industry is that fitness is personal – and if something isn’t your style, you won’t wear it,” said James Park, CEO and Co-Founder of Fitbit. “With Fitbit Blaze, we pushed the boundaries of what’s possible to create a beautiful, versatile device that can be customised to fit your personal style – while packing a powerful fitness punch to help you reach your goals.

“Fitbit Blaze delivers a combination of innovative features that were carefully selected with intention and purpose, designed to motivate and offer a fitness experience that is more effortless and more useful with advanced guidance and coaching.”

Fitbit Blaze will be available in South Africa in March 2016.

Fitbit provided the following description and overview of features:

It has a versatile design to fit your personal style, and the smart notifications that matter most – all in one sleek timepiece that fits seamlessly into your life:

  • Enhanced fitness features like FitStar by Fitbit on-screen workouts, Connected GPS, PurePulse heart rate tracking, and SmartTrack automatic exercise recognition help motivate and push your fitness further
  • Focus on style featuring a slim design, easily interchangeable bands and frames, and a beautiful, colour touchscreen with a variety of clock faces to fit your personal style
  • Curated to fit your life and focused on the features that make tracking your health and fitness easier, Fitbit Blaze includes the smart notifications that matter most, like call, text and calendar alerts, so you can stay connected to what’s important, and a long battery life of up to 5 days allows you to keep up with your life, day and night.

Enhanced Fitness Experience

In addition to tracking all of the best all-day activity stats you have come to expect from Fitbit, Fitbit Blaze was built with next-generation features to help you take your workouts to the next level:

  • FitStar Personal Trainer on-screen workouts deliver guided instructions and animated images to three of the most popular personal trainer workouts from FitStar: Warm It Up (8 minutes), 7 Minute Workout, and 10 Minute Abs. Each workout is free and can be accessed at any time with no app or smartphone required, offering a fast, effective workout you can do anywhere.
  • Connected GPS helps you train smarter by delivering real-time exercise stats like distance, pace and minute-mile split times when connected to a smartphone’s GPS. After each workout, stats sync wirelessly to the Fitbit dashboard to let you review your route, speed and elevation in more detail.
  • PurePulse continuous, wrist-based heart rate tracking helps maximise any training routine with simplified heart rate zones to help you maintain workout intensity and better track calories burned during each workout. PurePulse also provides all-day insights into overall health, including resting heart rate and heart rate trends over time, all without an uncomfortable chest strap.
  • Multi-sport mode lets you record specific activities like biking, cardio, running, weights, yoga and more while providing relevant, real-time performance stats to help you get the most out of each workout. PurePulse is enhanced while in Multi-sport mode for even better heart rate tracking, especially during high intensity workouts.
  • SmartTrack automatic exercise recognition automatically recognises and records continuous movement activities like biking, hiking and running, with general categories for aerobic workouts (i.e., Zumba®, cardio-kickboxing and other dance classes) and sports (i.e., tennis, basketball and soccer). It gives you more ways to stay motivated and get credit for your workouts by effortlessly recording them in the Fitbit app and automatically adding them towards weekly exercise goals.

Get Fit in Style – Focus on Fashion and Personalisation

Fitbit Blaze is a sleek, versatile timepiece that fits your personal style with:

  • Premium interchangeable bands made from genuine leather, stainless steel and high-performance elastomer to let you design a look that’s extremely personal and a perfect fit – whether at the gym, in the office or out on the town.
  • A unique modular design that allows you to easily remove and insert your tracker into a new frame, so you can wear Fitbit Blaze with style at work and then swap it instantly into a new frame with a workout-friendly wristband. Use the quick release spring bars to switch your bands and change the look of your device in seconds.
  • Fitbit’s first vibrant, high-resolution, color touchscreen and multiple clock faces make the device uniquely yours and distinguishable from others.

 

Curated Features that Fit Your Life

From the inside out, Fitbit Blaze is a carefully curated experience designed to help you take action without distraction. Each feature was selected with intention and purpose to help you stay connected, maximize your entire day and night, and fit effortlessly into your life:

  • Stay connected with smart notifications you need. Fitbit Blaze features the smartphone notifications you need most instead of being overwhelmed with unnecessary information.
    • Bluetooth® Smart connectivity delivers call, text and calendar notifications through on-screen messages and a vibrating alert, so you can see what matters most at a glance
    • Accept and reject calls directly from Fitbit Blaze when connected to a compatible smartphone
    • Adding motivation to any workout is easy with on-screen controls for playlists and volume when playing music from your connected smartphone
  • Track your night with automatic sleep tracking to know how long and well you sleep, plus set a silent alarm that gently vibrates to wake you.
  • Long battery life of up to 5 days on a single charge lets you live your life and track your exercise, sleep and heart rate day and night, with the confidence you won’t lose a step or miss a beat.
  • Compatible with more than 200 Android, iOS, and Windows mobile devices so you can access stats and motivational interactive tools, which help to motivate millions to achieve their goals within the community of Fitbit users they choose.

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