LG Display is also introducing OLED displays used in various aspects of everyday life, not only highlighting picture quality but also a range of applications and design, so that customers can directly experience the value of OLED. The company’s latest advancements of its IPS technology will also be exhibited to emphasize its industry-leading LCD displays. All these latest innovative technologies will be showcased under the slogan “Display Your Lifestyle.”
LG Display is unveiling several world-first OLED displays that fully utilize the advantages of OLED, including an 88-inch 8K OLED display. The recent improvements to the company’s Crystal Sound OLED technology that makes sound emanate directly from the panel is also being showcased.
The newly-unveiled 65-inch rollable UHD OLED display especially highlights the distinctive technological edges and potential of OLEDs. It can be rolled up and hidden when not in use, and the small size of the rolled-up screen means that it can be more easily moved and stored, allowing for better space utilization, something existing displays can’t deliver. With this portability, the 65-inch rollable display ensures that users can enjoy bright, high-resolution content anytime, anywhere.
The world’s first 88-inch 8K OLED display evolves Crystal Sound OLED displays from the current 2.1 channel sound to 3.1 channel sound. The company is also exhibiting a 55-inch transparent display and a 77-inch wallpaper OLED TV display.
LG Display continuously improves its IPS technology, the company’s representative technology that realizes wide viewing angles, high transmittance, and high picture quality in LCDs. It is now converging new functions such as sound and touch while expanding the IPS technology to more ultra-large and superhigh resolution products.
The company is implementing IPS nano-color, which expresses rich colors using nanoscale high-color reproduction particles, and U-IPS technology, which increases the transmittance and reduces the intensity of light reflected on the panel. LG Display is exhibiting a variety of LCD products that utilize its IPS technology, including a 65-inch Art Glass display for TVs and 14-inch and 31.5-inch displays for monitors.
LG Display has also expanded its Crystal Sound technology to LCD products such as notebooks and monitors. By getting rid of the idea of separate speakers, the company’s Crystal Sound technology enables the display surface itself to emanate more realistic, richer sound than speakers can. LG Display will first incorporate this technology into gaming products, and will thereafter provide solutions tailored to the characteristics of each product category.
“LG Display is all about innovative products that provide new value to customers,” said Dr. Sang-Beom Han, Vice Chairman and CEO of LG Display. “We will firmly establish our position as a leading company by responding to market expectations and providing differentiated value in the rapidly expanding OLED market as well as the existing LCD market.