Hardware

Fitbit enters wireless headphones market

September 18th, 2017
Fibit has entered the wireless headphones market with the Fitbit Flyer. The headphones, it says, combine powerful audio with a durable, sweatproof design and customisable fit to keep users motivated through tough workouts.
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The Fitbit Flyer will be available in select South African stores in mid-October 2017, at R1,999. It is available in two colours, lunar gray or nightfall blue.

The first wireless headphones to incorporate cutting-edge technology from Waves MaxxAudio, Flyer delivers two sound profiles so users can personalise their listening experience. With seamless connectivity to Fitbit’s new Fitbit Ionic smartwatch, it allows users to listen to music or Audio Coaching sessions, through the new Fitbit Coach app, without a phone. Fitbit Coach and Audio Coaching sessions in the app will be available at launch. Audio Coaching sessions on Fitbit Ionic will be available in 2018.

“As we launch our first smartwatch with on-device music, providing quality wireless headphones to better help users reach their goals is a natural extension of our product offerings,” said James Park, CEO and co-founder of Fitbit. “Coupled with research that shows 64% of fitness tracker owners are interested in purchasing wireless headphones, it makes sense for us to bring our unparalleled health and fitness expertise to this space to deliver what our consumers are looking for most: great fit they can count on all day and for any workout, along with high quality sound to keep them motivated.”

Fitbit provided the following information:

Built with fitness in mind, Flyer’s durable design includes a hydrophobic nano-coating that is rain, splash and sweatproof. A series of interchangeable ear tips, wings and fins allow you to personalise the fit of your headphones to ensure comfort and a secure fit in your ear throughout any workout. With up to six hours of playtime, you will likely tire out before your headphones do. If you need some extra battery life, Flyer’s 15-minute quick charge provides an extra hour of playtime.

“I see the positive effect music has on my clients every day, giving them the added push to workout harder and longer,” said Harley Pasternak, Fitbit Ambassador. “With Fitbit Flyer, you get great looking, comfortable headphones that work perfectly with my new Fitbit smartwatch. Paired with great sound quality, it will help keep your focus where it belongs – on your next repetition or walk – instead of worrying about your headphones staying in your ears.”

High quality sound delivers workout motivation

Flyer has been precision engineered to offer high quality, clear audio with dynamic range, including features like AAC wireless codec and Passive Noise Isolation to improve sound quality and reduce the distraction of outside noises. With two different sound settings on-device – Signature and Power Boost – you can select the profile that’s right for you by using the control box right on your headphones. As the first headphones to incorporate Waves MaxxAudio technology, which is used for audio production in hit records, major motion pictures and video games, Flyer’s Power Boost setting amplifies bass for a high- fidelity sound experience.

Essential features for all-day listening

Flyer’s durable design and superior sound quality make these headphones perfect for everyday wear – beyond workouts. The 3-button control box lets you easily adjust sound, pause music and change songs on the go, while audio prompts keep you looped into incoming calls, battery life, song volume and more. With multi-device connectivity, you can simultaneously connect to two Bluetooth devices at once, making it easy to switch back and forth between listening to music on a computer or Fitbit Ionic to accepting a call on your phone, or even chatting with your digital assistant including Cortana, Google Assistant or Siri. The dual microphone enables high quality hands-free phone calls, reducing external noises, such as wind and crowd-noise to ensure voice clarity.

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