Google cuts search data

October 20th, 2017
Google has announced a search feature that allows devices with low RAM to load pages faster and use less data.

When it comes to searching, faster is always better. Whether you’re commuting to work, searching for the latest sports news, or for the phone number of a nearby restaurant, quick access to information from the web is crucial. In Africa, we see that nearly 40% of people with Android devices may be experiencing a slow or delayed connection while they’re on the web due to usage of low RAM devices.

We’re now introducing a feature which we hope will help you get the information you’re looking for quicker, easier and more affordably. Now for most of Africa, when you search on Google with a low RAM device via the Google App, Chrome or Android browser, web pages that you access from Google’s search results page will be optimised to load faster and use less data.

This feature is already available in Indonesia, India, Brazil and Nigeria, and analyses show that these optimised pages load three times faster and use 80% less data. Traffic to webpages from Google search also increased by up to 40%. However, if you’d prefer to see the original page, you can choose that option at the top of your page.

We hope this feature can help improve the Search experience for millions of people where network connections are slow and access to devices is limited. Search on!

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