Huawei has announced that it has shipped more than 10 million Huawei P8 lite smartphones, a mark that was reached just nine months after launch in Europe last spring. In total, the entire Huawei P8 series has successfully reached more than 16 million people globally – with 60 percent of coming from global markets.
The year got off to a quick start for Huawei, as the company set a new record by shipping over 12 million smartphones in January – a 93 percent increase from last year. January was also the fourth consecutive month that Huawei shipped over 10 million smartphones, with over 150 000 pieces shipped in South Africa alone. With Huawei’s growing brand awareness and the continuous global growth, consumer interest in Huawei devices has continued to increase significantly.
This success builds on a strong 2015, during which Huawei shipped 108 million smartphones – a 44 percent increase from the previous year – to firmly establish its position as one of the top three global smartphone brands.
The Huawei P8 lite is the first Huawei smartphone to achieve higher sales in global markets than in China, signaling a breakthrough in Huawei’s strategy of internalization, and reaffirming the effectiveness of Huawei’s global market structure.
Adopting the stylish design of Huawei P series, the Huawei P8 lite is beautiful and perfectly crafted. It uses contrasting shades in its gold waistline design — the slim and stylish appearance delivers a sense of peace and calmness. Among Huawei’s smartphone portfolio, the P8 lite brings youthful energy at a lower cost to consumers, who continue to adopt the phone in record numbers.