IFA 2015: Withings gets Spotify’s wake-up call

September 7th, 2015
Withings has announced a partnership with Spotify to offer its Aura users a wake up and sleep experience. Aura is the first connected alarm clock compatible with Spotify Connect, that  allows  access  to  its  catalogue  of  over  30 million songs.

For  an  even  more  personalised experience,  Withings  is developing  a  system  of recommendation  to  their users based  on playlists  effectiveness  on  waking  and  falling asleep. Also,  Aura will  now  be  available  on  two devices:  the  new Aura Connected  Alarm Clock  and  the  Aura  Total  Sleep System,  adding  a sleep sensor to the bedside device to analyse one’s sleep cycles.

According to a sleep study conducted by Withings, 73% of UK respondents say a bad wake up can have a very negative effect on their day. To help start the day, energised users are gradually woken up with the blue melatonin light and Spotify music. The light helps to make users more alert and the music can be chosen and selected from any of the Spotify playlists.

Users with the sleep sensor, which focuses on understanding personal patterns such as body movements, breathing cycles and heart rate, can choose to trust the Aura to wake them up at the most beneficial time of their sleep cycle.

The Withing Aura is the perfect bedside companion when it comes to sleep, mixing the benefits of light therapy and sleep‐dedicated playlists from Spotify. To fall asleep in the best conditions, Aura combines the benefits of light therapy and music specifically designed for sleep. The red light scattered by the Aura is the only light not inhibiting melatonin secretion, and thus helps the user to fall asleep gradually. Colourful noises, nature sounds or relaxing music, as many playlists as Spotify adds to its library available from Aura to sleep on a progressive program of 20 minutes. Some coloured noises are known to have a real impact on sleep, such as pink noise regulating the brain waves and optimising sleep.

Spotify  provides  users  with  the  best  music  for  every  moment  and  to  compliment this, Withings  has  created  a dedicated Spotify account (available  here:  Withings),  which suggests the best music to wake up and to fall asleep to. This  is  only  a  first step,  Withings will eventually provide  a  recommendation  system  directly  available  in  the  Health Mate application.  Suggestions will combine  the  user’s  musical  tastes  and  the  efficiency  of given  music  in  helping similar users fall asleep or get out of bed, based on aggregated data from Aura Sleep Sensors worldwide.

Cedric  Hutchings  from  Withings  says:  “By  combining  environmental  sensors,  light therapy and our partnership with Spotify we can help  people  get  the  better  start  they deserve  and  attack  the  day  energised  after a  sound night’s sleep.”

A new range of Smart Alarm Clocks. 

The Aura range now has two products: Aura Connected Alarm Clock and Total Sleep System.

Aura Connected Alarm Clock 

‐ Aura Alarm clock

‐ Wake up and sleep Programs

‐ Environmental parameters of the room

‐ Spotify Service and web radios

‐ RRP: £149.95

‐ Available on Amazon and www.withings.com

Aura Total Sleep System

‐ Aura alarm clock + sensor

‐ Wake up and sleep Programs

‐ Environmental parameters of the room

‐ Sleep Sensor analysing nights

‐ Spotify Service and web radios

‐ RRP: £249.95

‐ Available on www.withings.com and partners

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