Mobile

IFA 2016: Huawei debuts nova

September 2nd, 2016
At the IFA 2016 tech expo in Berlin this week, Huawei Consumer Business Group announced the launch of the new Huawei nova series, comprising the nova and nova plus smartphones.
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“Our designers have created beautiful devices that meet the needs of our increasingly demanding lifestyles,” said Richard Yu, CEO, Huawei Consumer Business Group. nova and nova plus deliver much more than customers might expect, but exactly what they deserve. These handsets will allow users to burn more brightly, to get the most out of each day and to enhance their lives with the best specifications and functionalities in the segment.”

Huawei provided the following information:

The Huawei nova family combines brilliant usability with stunning looks and powerful performance. Inspired by the bold curves we see in contemporary architecture, the exquisite designs feature graceful contoured surfaces that join together seamlessly to deliver a tactile and visual experience that fits perfectly in users’ hands. Completing the design, nova and nova plus are available in three subtle yet impactful colours: Prestige Gold, Mystic Silver and Titanium Grey.

Huawei nova offers an outstanding photography experience with incredible speed, depth and clarity and the 12MP rear camera delivers fantastic photography even in low-light. Meanwhile, the nova plus includes an incredible, segment-leading 16MP rear camera with image stabilisation giving photography enthusiasts the tools to capture the perfect moment to share with family and friends. Both devices boast a category-leading 8MP front camera to capture better selfies and document the world in any lighting condition. Immersive, full HD screens, with the biggest screen to body ratio in the segment, allow users to appreciate a perfect view on their world.

The Huawei nova series meets the demands of even the most power-hungry user. Featuring a best-in-category battery lifespan of up to two days, nova and nova plus balance longer standby times and powerful performance, giving you all the power you need to blaze away night and day.

Huawei’s leading 3D fingerprint sensor supports faster and more accurate unlocking for improved security and convenience so you never need worry about forgetting your pin ever again. The fingerprint sensor can be further personalised to control many of the phone’s functions, including photography, so taking the perfect selfie is literally at your fingertips.

IFA 2016, Berlin, also saw a number of other product announcements from Huawei Consumer Business Group. With an impressive 8.4” screen view, the striking MediaPad boasts the biggest screen to body ratio in the segment. The Huawei MediaPad celebrates your senses and is perfect for watching your favourite films and TV shows on the move whilst advanced dual stereo Harman/Kardon speakers deliver your top tunes at premium sound quality.

Following its launch earlier this year, the flagship Huawei P9 is now catwalk ready with stunning new Red and Blue colorways adding to the device’s much-lauded high performance camera, co-engineered with Leica, and other market-leading features.

Huawei also premiered a specially-commissioned short film directed by Dennie Gordon, entitled “Dream it Possible”. The video’s story of young aspiring young classical concert pianist, Anna, conveys Huawei’s brand value that everything is possible.

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