me&you slashes mobile data cost

July 3rd, 2015
South Africa’s recent entrant into the mobile virtual network industry, me&you mobile, has announced that it has reduced its month to month data bundles to R300 for 5GB of mobile data. It has also reduced its 2GB mobile data bundle price from R300 to R250.

The new rates ere implemented from 1 July as part of me&you mobile’s “structured deals”.

As the pioneer of the first truly flexible mobile packages in South Africa, me&you mobile enables users to adapt their packages month-to-month to their changing needs. Bundle top-ups allow users to remain in bundle all the time, without having to overspend on more than they need. “Our in-bundle data rates are highly competitive, especially if you look at our per megabyte rates,” says me&you mobile CEO, Brett Howell. me&you mobile’s data bundles range from 25c/MB all the way down to 6c/MB, depending on the bundle you choose.

The Mobile Virtual Network Operator (MVNO) also launched in May with South Africa’s lowest guaranteed voice call rates. me&you mobile offers SA’s lowest in-bundle call rate of 39c per minute, any time of the day to any other network, on its R500/pm in-bundle voice rate package, and offers a R300/pm unlimited talk time package, also for calls to any network, any time of day.

“The beauty of being an MVNO which operates online is that we are lean and able to respond quickly to market demand. When we launched with the R300 Unlimited Talk offer, customers responded by asking us to do something similar for data as well. We saw a huge market demand for well-priced data products and created the 5GB data offering in response. We’ll continue to innovate and launch products that the market is asking for,” says Brett Howell, CEO of me&you mobile.

Howell explains how me&you mobile is able to offer its competitive rates: “We don’t throw millions into marketing, physical stores and other big overheads and are therefore able to pass those savings onto our customers. We also do not have the costs associated with expensive handsets built into our product pricing. “We can see the market’s appreciation for our approach in our performance to date, as we’ve exceeded our targets for the first two months. We’ve had very positive feedback from customers so far. We’ve also seen a very high level of customers choosing to port their numbers to our network, which means they like what they see,” says Howell

me&you mobile offers SIM cards only, to free its customers of the onerous and expensive 24-month contract model, and which allows customers to create their own fully customisable month-to-month packages on the platform. Sign-up via the website takes only a few minutes, including RICA and number porting. Customer service is facilitated via Whatsapp, Facebook, Twitter, email and phone.

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