MTN has zero-rated data use associated with the d6 Communicator that is used by many schools to provide parents with information, newsletters and schedules.
The decision by MTN to zero-rate d6 Communicator is, it says, “an acknowledgement of the mounting pressure on customers’ disposable income and the consumer frugality due to the challenging economic climate”.
The zero-rating of the d6 Communicator is expected to facilitate communication between parents and schools. The d6 Communicator is an integrated web-based communications solution that allows schools to communicate with parents on a variety of platforms. The solution uses a simple, web-based control panel that allows users to upload news, calendar events, alerts, photographs, homework and links to useful resources.
MTN has put a 100MB cap in place to prevent abuse. However, average usage is 300kb or less so the data threshold is not expected to have a negative impact on user experience.
“MTN is mindful of the impact of the tough economic environment on its customers,” says Larry Annetts, Chief Consumer Officer of MTN South Africa. “As a caring organisation, MTN is always exploring and introducing cost-effective solutions that will help our customers to make their Rand go much further. The decision to zero rate d6 Communicator is part of MTN’s strategy to provide affordable solutions that will help bridge the digital divide and foster the attainment of government’s goals of providing universal access to broadband services.”
Currently the d6 Communicator averages approximately 330 000 daily desktop users and 340 000 app users a month.