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MWC: Qualcomm, Mercedes F1, to join forces for connected cars

March 10th, 2015
Qualcomm has announced that its subsidiary, Qualcomm Technologies has entered a multi-year agreement with the Mercedes AMG Petronas Formula One Team to become an official technology partner.
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The two companies will collaborate to develop new connected car technologies to enhance the team’s on-track performance, utilizing Qualcomm’s expertise in mobile as the foundation for development.

Together, Qualcomm Technologies and Mercedes AMG Petronas will focus on improving overall race speed and vehicle reliability, as well as operational and power efficiencies. Current and future technology projects will target real-time data transmission, sensor networks and wireless charging integration. Qualcomm branding will be featured on the Mercedes F1 W06 Hybrid car, driver attire and team apparel.

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“Qualcomm is committed to leading the connected car movement and bringing the benefits of mobile technology to automotive and we’re excited to bring our technology leadership to a team within one of the most elite organizations in the automotive industry,” said Derek Aberle, president of Qualcomm Incorporated. “With Mercedes-Benz leading the motorsports circuit, this collaboration provides a prominent testing ground for new technology advancements. We’re looking forward to helping the Mercedes AMG Petronas Formula One Team rise to the next level and as a result, refine some of the industry’s most sophisticated auto technologies.”

“Innovation and racing are at the heart of Mercedes-Benz, so it was important to choose a technology sponsor that can raise the game for us in these areas,” said Toto Wolff, Head of Mercedes-Benz Motorsport. “With each year, developing a winning Formula One team relies more and more on electronics and connectivity, and we’re very excited to have Qualcomm onboard to work with us. Their unparalleled leadership in the mobile and automotive industries makes them a perfect addition to the team to help uncover the new connectivity potential of our car and to explore potential further applications of this technology in the future.”

Currently, Qualcomm is involved in more than 40 initiatives with automakers and suppliers to develop new technologies for improved connectivity, safety, navigation, infotainment and Qualcomm Halo technology for wireless electric vehicle charging.

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