Mobile

MWC: Nokia goes wearable

February 28th, 2017
At the Mobile World Congress in Barcelona, Nokia announced that the Withings range of connected health products will be launched under the Nokia brand, with the company announcing a redesigned Health Mate app.
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The Withings range of connected health products, including connected scales, trackers, blood pressure monitors, thermometers and home cameras, is about to launch globally under the Nokia brand. At the same time, Nokia will also unveil a redesigned Health Mate application.

Formerly Nokia Networks, it reverted to the Nokia brand following its acquisition of Alcatel Lucent. Its medical-grade connected health products will now extend further into the healthcare system through the launch of the company’s Patient Care Platform, enabling physicians and patients to manage chronic conditions such as hypertension.

“Nokia is a powerful global brand that is synonymous with innovation, connectivity and great design,” said Cedric Hutchings, VP of Digital Health, Nokia. “Withings joined Nokia because we share a vision to inspire individuals to take control of their own health. With the full power of a brand recognized for trust, reliability and quality, we will reach more people and impact more lives to help the human family be healthier together.”

Health Mate is at the centre of the digital health ecosystem and collects data from scales, trackers and other connected devices in one place to provide a 360-degree view of health. Coinciding with the product rebrand, the Health Mate application will undergo a redesign for an improved user experience. The redesigned app will make it easier to add devices, share progress with family members, and will introduce new in-depth coaching programs. The coaching programs will take users on an eight-week journey to achieve a health goal along with personalised experiences to better manage their health and wellbeing.

Nokia will also roll out the company’s Patient Care Platform designed to transform the relationship between patients and healthcare professionals. The new platform will give doctors and care teams the power to remotely monitor patients with their smart devices to help prevent and manage chronic conditions and drive timely and targeted patient care to avoid unnecessary office visits and hospitalizations. The platform is being used by the NHS in the UK in a 69,000-person study to better understand hypertension and the role of remote monitoring in lowering hypertension rates.

The new Nokia branded connected health devices will be available later in the year via Nokia’s website and retail channels including Amazon, John Lewis, Argos and Currys PC World. The redesigned Health Mate application will coincide with the rebrand.

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