Mobile

MWC: Nokia devices herald new era for brand

February 27th, 2017
The Nokia brand sealed its comeback to the handset market with three new Android devices and a "reimagined" 3310, launched at Mobile World Congress in Barcelona yesterday.
nokia-3310-mwc

HMD Global, the home of the revived Nokia phone brand, heralded a new era for the handset name at Mobile World Congress in Barcelona yesterday, unveiling a new generation of Nokia smartphones.

The highly anticipated global portfolio features three new smartphones: the new Nokia 6, “delivering performance and immersive entertainment in a premium and extremely robust design”; Nokia 5, an “elegant smartphone that fits perfectly in your hand”; and Nokia 3, which delivers “quality at an affordable price point”. The new range of Nokia smartphones all run Android Nougat and offer a secure and up to date experience that features the voice-controlled Google Assistant.

The launch also saw the return of a modern classic – the iconic Nokia 3310, “reborn with a modern twist on design”.

“The family of products announced demonstrate a belief that every consumer should have access to premium quality, not just those with high end flagship devices,” HMD said in a statement. “Combined with a thoughtful design philosophy that focuses on improving the smartphone experience at every level, each technical component has been carefully considered and integrated into the phone design to have the biggest benefit on consumers’ daily lives. Drawing on the hallmarks of the Nokia phone heritage of quality, simplicity and reliability, the range is designed for a new generation of fans.”

HMD provided the following information:

With a commitment to deliver pure Android, users can expect a simple, clean and clutter free experience. Featuring the latest Google services, as well as monthly security updates, Nokia smartphones are safe, secure and up-to-date. The new Nokia smartphones feature Google’s most recent innovation, the Google Assistant, building further on a great Android experience. Our teams have worked together to ensure the Google Assistant is integrated, allowing for conversations with the Google Assistant to take place easily on Nokia smartphones.

It was also announced that the world-renowned game Snake will be snaking its way back into people’s hearts with a new version available to play on Messenger, part of Facebook’s Instant Games cross platform experience. The new free Snake game is designed to be played with groups of friends making it even more playable than the first time around.

The new Nokia range of Android smartphones unveiled ahead of Mobile World Congress includes:

Nokia 6 is going global – combining superior craftsmanship and distinctive design with immersive audio and an impressive bright and colourful 5.5” full HD screen, the Nokia 6 delivers a truly premium smartphone experience. The unibody of the Nokia 6 is crafted from a single block of 6000 series aluminium. The smart audio amplifier with dual speakers allow consumers to experience a deeper bass and unmatched clarity, whilst Dolby Atmos® sound delivers a powerfully moving entertainment experience. Available in four colours – Matte Black, Silver, Tempered Blue and Copper – the Nokia 6 will retail at an average global retail price of €229.

Nokia 6 Arte Black Limited Edition – celebrating the worldwide Nokia 6 portfolio is the Nokia 6 Arte Black Limited Edition. With 64GB storage and 4GB RAM, this special edition combines the best features of the Nokia 6 family in a stunning black high gloss package and will retail at an average global retail price of €299.

Nokia 5 – a sleek and compact smartphone that nestles in your hand. The Nokia 5 has been precision engineered out of a single block of 6000 series aluminium to create a perfect pillowed body that flows seamlessly into the sculpted Corning® Gorilla® Glass laminated 5.2” IPS HD display. Powered by the Qualcomm® Snapdragon™ 430 mobile platform and the Qualcomm® Adreno™ 505 graphics processor, the Nokia 5 brings robust structural integrity, attention to detail and the quality of a high-end flagship to everyone. Available in four colours – Matte Black, Silver, Tempered Blue and Copper – the Nokia 5 will retail at an average global retail price of €189.

Nokia 3 – a stunning new smartphone designed to deliver an outstanding experience with unprecedented value.  With a precision machined aluminium frame forged out of a single piece of aluminium, a sculpted Corning® Gorilla® Glass laminated 5” display and seamlessly integrated 8MP wide aperture cameras (front and back), the Nokia 3 packs a truly premium quality smartphone experience into its compact and elegant form. Available in four distinctive colours – Silver White, Matte Black, Tempered Blue and Copper White – the Nokia 3 will retail at an average global retail price of €139.

Also announced were:

Nokia 3310 a modern classic reborn. Thin, light and incredibly durable, the Nokia 3310 is a head turning modern twist on one of the best-selling feature phones of all time. Boasting an incredible 22-hour talk-time and month long stand-by, the Nokia 3310’s fresh, colourful, modern design brings it bang up to date. The Nokia 3310 is available in four distinctive colours – Warm Red and Yellow, both with a gloss finish, and Dark Blue and Grey both with a matte finish. The Nokia 3310 will retail at an average global retail price of €49.

Accessories also introduced was a portfolio of Nokia accessories that follows iconic design philosophy. As perfect companions to these smartphones, the full Nokia accessories portfolio includes a range of headsets, portable and Bluetooth speakers, in-car chargers, cases and screen protectors.

The new portfolio of Nokia smartphones and feature phones is on display at Mobile World Congress.  Local availability will be announced in markets in Q2, 2017.

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