ICT and telecommunications company Vox has launched an Online Marketing Toolbox aimed at providing start-ups and Small and medium enterprises (SMEs) with bundled services aimed at creating an online presence.
“We wanted to simplify the digital tools available to SMEs, that need to have a footprint online, but either don’t have in-house marketing capabilities, or are not sure where to start,” says Carly Sutton, senior product manager for cloud an digital communications at Vox.
The Toolbox consists of three components: domain registration for a .co.za company, Sitebuilder, a do-it-yourself website building and hosting solution, and Bulk Mailer, an email marketing tool that utilises Everlytic software, and comes with 1 000 email credits.
“We have also included an email address with the bundle that is intended to assist with driving responses from the website, back to the business,” says Sutton.
Sutton points out that the combination of Sitebuilder and Bulk Mailer in a single packaged offering provides business owners with the ability to create and maintain a subscription database for customer communications.
The bundles, which comprise similar offerings for Bulk Mailer and domain registration, vary in price to accommodate three Sitebuilder options – Starter, Booster and Turbo – dependent on the storage and number of pages that might be required.
“For those business owners that would prefer to have the site built for them, there is the Sitebuilder Do-it-for-Me option, and our in-house developers will design and set-up the site,” says Sutton.
Sitebuilder Do-it-for-Me has two pricing options (again based on the size of the site required) and can be paid as a once off amount, or over a 24 month period.
The Online Marketing Toolbox is a 12-month contract with the domain registration requiring an annual renewal and is not limited to existing Vox customers.