Lenovo Ultras now in SA
Lenovo has announced the local availability of the IdeaPad U310 and U410 Ultrabooks which are powered by the 3rd generation of Intel Core processors.
Lenovo South Africa has announced the availability of its IdeaPad U310 and U410 Ultrabooks in South Africa. Powered by the 3rd generation Intel Core processors, Lenovo’s new U Series Ultrabook devices take the era of thin, lightweight and ultra-responsive mobile computing to a new level of affordability, without compromising quality or style. To showcase the benefits and features unique to its new Ultrabooks, Lenovo’s multi-faceted, global “Book of Do” advertising campaign highlights how the combination of innovative thinking and IdeaPad Ultrabooks empower people—the world’s tinkerers, creators and builders—to make great things happen.
Lenovo Ultrabook devices combine the best features of traditional laptops—powerful processing performance, large storage capacity and rich audio—with the sleek aesthetics and desirable qualities of tablets, such as fast boot up, instant resume and all day battery life. With a svelte, book-inspired design that appeals to the fashion-forward consumer, the new Ultrabooks are available in launch colours of Cherry Blossom Pink and Graphite Grey, with a variety of vibrant colors including Sapphire Blue, Aqua Blue and Metallic Red. Lenovo is making this progressive technology attainable for consumers with competitive prices starting at under R10,000.
“Ultrabooks are an industry game changer that shift not only the way people think about laptop design, but also how much performance technology can be packed into such a thin and light device,” said David Drummond, general manager, Lenovo South Africa. “Lenovo Ultrabooks free people from having to choose between a device with a productivity-focused user experience and one with a style and design that inspire their creativity. The IdeaPad U Series Ultrabooks embody this convergence and are the perfect tool for consumers to manage every aspect of their digital lives.”
The Can Do Everything Book of Do – Ultrabooks
As thin as a small paperback book, the 13.3-inch U310 and 14-inch U410 measure only 0.7-inch (18mm) and 0.83-inch (21mm) thick and weigh just 3.74lbs (1.7kg) and 4.18lbs (1.9kg), respectively. Even with a thin and light frame, these Ultrabook devices offer the performance to handle any mobile computing task with 3rd generation Intel® Core i3, i5 or i7 processors, up to 1 TB of storage; NVIDIA GeForce graphics and up to nine hours of battery life on the U410; and 500 GB HDD drive and up to seven hours of battery life on the U310. They also feature Dolby Home Theatre v4 for intense sound quality and have Intel Wireless Display (WiDi) technology to project videos and other content wirelessly on any big screen.
Available with 32GB solid state drives (SSD) to cache data, Lenovo’s latest Ultrabooks put a stop to slow wait times. Thanks to Lenovo’s new Enhanced Experience 3 optimization for Windows 7 PCs, the new Ultrabooks achieve ultra-fast boot up and quick resume from sleep that’s up to 40 percent faster than non-optimized devices. Lenovo Smart Update further amplifies the user experience by enabling the ultra-brilliant U310 and U410 to automatically update email, IM chats and social media messages even when in sleep mode.
“The IdeaPad U310 and U410 Ultrabooks deliver on the next generation mobile computing experience,” said Kirk Skaugen, vice president and general manager of Intel’s PC Client Group. “Working with Lenovo, we’ve delivered stunning visuals and amazing performance with our 3rd generation Intel Core processors in exceptionally thin and light designs that meet the needs of today’s most demanding mobile users.”
To keep doers up and running, Lenovo Ultrabook devices come with a full array of warranty and protection services, whether it’s an onsite warranty upgrade, Accidental Damage Protection for when things don't always go right, or a Sealed Battery Warranty to minimize downtime due to battery replacement.
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