Mobility 2012: The Tweetnote

The Mobility 2012 findings were released at a press conference in Johannesburg today, and in a presentation on Twitter. Here is the “Tweetnote” – a presentation in 10 tweets – containing highlights of the report.

The following is a Tweetnote presentation – 10 tweets on the same topic – on the Mobility 2012 study by World Wide Worx. #Mobility2012

1. #Mobility12 unveils headline findings of World Wide Worx study of SA cellphone owners 16+ living in cities and towns.

2. #Mobility12 based on primary research, face-to-face interviews with consumers in home language, during May-June 2012.

3. #Mobility12: 80% urban users pre-paid, 11% contract, 9% top-up contract. Rural 94% pre-paid, 4% contract, 3% top-up.

4. #Mobility12: Data up from 8% to 12% of average user’s spend on phone. Voice down from 77% to 73%. SMS stable at 12%.

5. #Mobility12: MTN and Vodacom each have 42% consumer market share, Cell C 15%, 8ta 1% (Vodacom dominates corporate).

6. #Mobility12: Nokia still 50% phone market share, Samsung down from 28% to 18%, BlackBerry up from 4% to 18%. iPhone 1%.

7. #Mobility12:  Buying airtime sill main form of transaction in cellphone banking, at 74% of users, paying accounts 15%.

8. #Mobility12: Mobile money:  FNB eWallet 51%, Absa CashSend 29%, Standard Bank Instant Money 17%, Nedbank Mpesa 4%

9. #Mobility12: Facebook up from 22% to 38%, WhatsApp 0% to 26%, Mxit still 23%, BBM 3% to 17%, Twitter 6% to 12%, 2Go 5%.

10. #Mobility12: 41% of adult cellphone users in cities and towns browse the Internet on phones. Among urban users, 61%.

Thank you for following the #Mobility12 Tweetnote. The presentation is now available on @GadgetZA

For more detail on Mobility 2012, see:

Mobile data slices into voice and

Smartphones change shape of cellphone banking

* Follow Gadget on Twitter on @gadgetza

 email this to a friend
 printer friendly version