Airtime for apps
The
new billing service will enable Vodacom customers to buy apps with a seamless
experience. Vodacom customers will also be offered the flexibility of charging
in-app purchases to their regular bill or deducting the costs from their
prepaid account, which allows digital goods to be purchased without
interrupting the app experience.
“We have worked closely with RIM to make this functionality
available for our BlackBerry smartphone customers. Once again, Vodacom is
improving the customer experience by unlocking the power of its network and
services,” said Prins Mhlanga, Managing Executive of Vodacom Digital Media.
“We’re delighted that Vodacom’s BlackBerry smartphone customers
will be able to purchase apps on BlackBerry App World and conveniently charge
them to their regular phone bill from Vodacom. By working closely with Vodacom,
we are able to offer customers easier access to tens of thousands of apps
ranging from productivity to entertainment,” said Bob Bose, Regional Managing
Director at RIM.
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