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SA ahead of USA with Rogue One in IMAX

December 2nd, 2016
The pre-release of Star Wars: The Force Awakens – in December last year set new records for pre-bookings in Ster-Kinekor’s IMAX theatres across the country.
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Now, exactly a year later, the excitement is already building for the exclusive IMAX pre-release event of Rogue One: A Star Wars Story, two days before the film’s US release. The special event screening takes place for one show only, at 20:00, on Wednesday 14 December in IMAX 3D, the most immersive cinema experience. Ster-Kinekor opened bookings on Monday, 28 November and, in just four days, more than half the tickets for the IMAX pre-screening on 14 December have already been sold.

“The fan base for the Star Wars franchise across South Africa is huge, and our audiences have been eagerly awaiting the release of Rogue One: A Star Wars Story in IMAX 3D. They appreciate that a movie of this magnitude requires the maximum cinema experience – and that is watching it in one of our seven IMAX theatres,” says Motheo Matsau, Chief of Marketing and Sales at Ster-Kinekor Theatres.

Rogue One: A Star Wars Story is a prequel to the original Star Wars, and is the first in a series of planned stand-alone films from Lucasfilm and Disney, now that the iconic franchise has been revived on the big screen. It stars Felicity Jones, Diego Luna and Ben Mendlesohn, and is directed by Gareth Edwards.

Set shortly before the events of ‘A New Hope’, ‘Rogue One: A Star Wars Story’ reveals how the Rebellion got their hands on the designs for the Death Star. The Galactic Empire is at the height of its power, and their ultimate weapon is nearly complete. Along with a team of rebel soldiers, former criminal Jyn Erso sets out on a desperate mission to steal the plans so they can figure out how to destroy it.

The ‘Galaxy Far Far Away’ gets even bigger with Rogue One: A Star Wars Story, shining a light on a part of this universe that we’ve never seen before. This key event in the Star Wars timeline brings together ordinary people who choose to do extraordinary things and, in so doing, become part of something greater than themselves.

Enjoy the exclusive Rogue One: A Star Wars Story – the IMAX 3D Experience at all seven of Ster-Kinekor’s IMAX theatres, which are situated at Eastgate in Johannesburg, Cradlestone Mall in Krugersdorp, Mall of Africa in Midrand, The Grove Mall in Pretoria, Gateway in Durban, Baywest Mall in Port Elizabeth and CapeGate in Cape Town.

Bookings are now open for the pre-screening in IMAX at 20:00 on 14 December. Members of the various Ster-Kinekor loyalty programmes will enjoy all the benefits and discounts offered by the different programmes from SK Club, Discovery Vitality and Edgars Club, when booking tickets for this film.

The IMAX release of Rogue One: A Star Wars Story has been digitally re-mastered into the image and sound quality of An IMAX 3D Experience with proprietary IMAX DMR (Digital Re-mastering) technology. The crystal-clear images coupled with IMAX’s customised theatre geometry and powerful digital audio create a unique environment that will make audiences feel as if they are a part of the movie.

View the trailer of Rogue One: A Star Wars Story here:  https://movies.sterkinekor.co.za/Browsing/Movies/Details/h-HO00000202

The film releases at all Ster-Kinekor sites countrywide on Thursday, 15 December, in time for the long weekend. In addition to the IMAX cinemas, it can also be enjoyed in the luxury of Ster-Kinekor’s Cine Prestige 3D cinemas at select sites, and in 3D and 2D at all Ster-Kinekor sites nationally. The film’s classification is still to be confirmed, and the running time is 135mins.

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