This month-long grassroots campaign includes regional and international storytelling events featuring exciting literary programming for Star Wars fans of all ages as their excitement builds for the theatrical release of Rogue One: A Star Wars Story on December 16, 2016.
Since the first Star Wars Reads event in 2012, fans have had the opportunity to take part in thousands of events and activities worldwide that encouraged reading through the Star Wars franchise. Top publishers participating in this year’s events include Disney Publishing Worldwide, DK Books, Scholastic, Abrams, Del Rey, Egmont, and many more. Fans can become reading Jedi by taking part in Star Wars-themed games and activities, various author-related signings, and meet and greets in bookstores, libraries, and schools.
“Over the past five years, the Star Wars Reads campaign has organically grown into an annual event that celebrates reading through the new and familiar stories for families and fans of all ages,” said Jeanne Mosure, senior vice president and group publisher, Disney Publishing Worldwide. “We’re thrilled to continue the momentum in 2016 and invite parents to encourage reading while introducing kids to Star Wars through printed books, graphic novels, and digital stories.”
Star Wars Reads Day in South Africa
This year, South Africans young and old will be able to visit participating stores across the country on Saturday 15 October from 10:00 – 15:00 to experience Star Wars Reads. Fans are invited to dress up for a chance to win exclusive Star Wars hampers to the value of R2000.00, receive special gifts with every Star Wars purchase, take their photo in the special “SHELFIE box” and become reading Jedi with the various printed books, graphic novels and more.
The participating stores, Saturday 15 October from 10:00 – 15:00:
– Exclusive Books, Shop L56, Sandton City, Sandton, Johannesburg
– Skoobs Theatre of Books, Shop 74, Montecasino, Fourways, Johannesburg
– Bargain Books, Shop 312, Woodlands Boulevard, Cnr Garsfontein & De Villiers Mareuil Dr, Pretoria
– Exclusive Books, Shop LG157, Cavendish Square, Dreyer Street, Claremont, Cape Town
– Bargain Books, Shop 629 UL, Canal Walk Shopping Centre, Century Boulevard, Century City, Cape Town