People 'n' Issues

Tech changes the user interface of the world

November 3rd, 2017
Often it feels that the pinnacle of design has been reached, but technology is ever changing and improving. The current pinnacle of innovation comes in the form of the Galaxy Note8, says CRAIGE FLEISCHER, Samsung’s Director of Integrated Mobility.
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Some argue that the wheel is mankind’s greatest innovation as it led to mechanisation and industrialisation. But it is the evolution of language and the written word which enabled these advancements in the first place. Skip forward a few hundred years and we find ourselves in the digital era where all our thinking and writing is contained in a series of ones and zeros, every comma and full-stop a perfectly engineered code. This evolution aside, we have never lost the dexterity of holding a pen and etching an idea into existence, or navigating a paint brush on a canvas.

While electronics giants are creating more advanced technologies that aim to simplify our lives, many are overlooking simple ergonomics. Technology is there to complement life, not complicate it. The evolution of the mobile phone makes this ever so clear.

In 1973, all a mobile phone had to do was act like a house phone and connect two users over a distance. In the 2000s we expected phones to remember names, take pictures and play music. It’s 2017 and our appetites have grown exponentially. We demand so much more from our devices, we want bigger screens, improved screen quality, larger storage, faster processors, extended battery time and a longer shelf life. Smartphones heeded this call, but still we ask for more.

The demands include a desktop in my pocket, being able to access spreadsheets and PowerPoint presentations on demand, exceptional picture quality, a personal assistant to be available around the clock, and a platform that can support my creative side. This list of demands requires an integrated solution.

Rising to the challenge, Samsung gave us the Galaxy Note 8. A phablet by definition, due to its size; it is a technological work of art based on its performance capabilities. It boasts a dual camera that is considered the best in the industry. It can capture clear pictures, even in low light, placing it at the cutting edge of capturing stills and videos.

The Galaxy Note 8 has a 6.3-inch Quad HD+ Super AMOLED screen, the biggest on any phablet in the market, complementing those high definition pictures and videos superbly. With an aspect ratio of 18.5:9 and an infinity display, the screen allows us to do great things and the tiniest details are brought to life with the most vivid clarity. The phone’s S Pen stylus brings the immense screen to life-this pen being a distinctive feature of the Note series since its inception in 2011. The S Pen allows us to live message, create our own emojis, edit pictures and documents with a hand-written element, and create our own GIFs. For the artistically inclined, the intelligent S Pen is pressure sensitive, allowing the artist to sketch various hues as if using different pencil types on a sketch pad. But one of the most practical features of the S Pen, is being able to speedily jot down notes without unlocking the phone’s screen.

The Galaxy Note 8 embodies everything modern, it speaks to opulence and productivity. Its 10nm mobile processor and 6 GB RAM makes gaming, watching movies or switching between monitoring the stock market, emails, GPS and other operational apps, a breeze. It is the perfect gadget for those who want more out of their mobile devices, and those who want to do more.

Helping people cope in a digital, fast-paced environment, Samsung makes life easier with Bixby. The artificial intelligence platform is so advanced, that it adapts, learns and grows with us. At the click of a button, we can summon our own personal assistant to help organise meetings, remind us of lunch with our mother or download that live show we had queued, either on our mobile or television.

The rise of the Internet of Things means everyday products such as watches and houses are becoming smart and syncing across devices. Samsung Dex allows us to connect our phone to the television, making file sharing as simple as clicking a button.

The inspiration behind this innovation is to do bigger things for longer, having a positive impact on the world and about a vision for the future. Discover new possibilities and inspire the world to create the future using creativity, innovation and technology.

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