TheTechieGuy has been named the Best Science and Technology Blog at the South African Blog Awards for the third year running.
The annual SA Blog Awards recognise the best South African blogs. Finalists are selected based on a public voting phase, which identifies he top bloggers, after which a panel of twenty judges selects a winner in each category.
“Blogging has grown exponentially over the last couple of years,” says Liron Segev, aka TheTechieGuy. “Bloggers offer a wide range of views and commentary on brands, news and trends. And, because they are largely independent, they are often viewed as more objective. This has led to blogs forming an integral part of people’s decision-making processes, and they lead to more customers, more traffic, and more conversions, which can offer a great deal of value to brands.”
“It is significant that, while the total number of blogs in South Africa has fallen sharply, the quality of the blogs that have survived has improved dramatically,” says Arthur Goldstuck, MD of World Wide Worx. “Many blogs are becoming essential information destinations rather than mere soap-boxes for individual viewpoints. This indicates a maturing of the blogging landscape, as it begins to form an essential component of the broader media landscape.”
TheTechieGuy’s scope far exceeds blogging, and he is often called on for expert opinion and commentary in traditional media, including TV appearances on CNBC and eNCA, as well as radio channels like 702 and SAFM.
He also hosts a YouTube channel, which has recently passed half a million views.
“Technology can get complicated. YouTube is therefore an excellent medium, as it allows us to present technology visually in a way that anyone can understand and follow,” says Segev.
South Africans are continuing to embrace podcasts and online radio as a way to access content. Ensuring that all audiences are catered for, TheTechieGuy has a one hour weekly radio show, “Talking Tech with TheTechieGuy”. It is aired on CliffCentral network, which achieved over 2.5 million podcast downloads in its first year of operation.
“As a business focussed on the future, and one that is dependent on mobile, social and online innovation, Talking Tech is a great way for our audience to connect to Liron Segev, his guests and all the amazing developments in these fields,” says says CliffCentral founder Gareth Cliff. “Cliffcentral is committed to bringing the very best of tech talk to the world.”
TheTechieGuy is commanding attention not only in South Africa, but also across the African continent. In 2014, TheTechieGuy was named Best Advice blog at the African Blogger Awards, the only pan-African event that measures online and social influencers’ reach.
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