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TFG launches e-delivery by geo-location

January 18th, 2017
The Foschini Group is pushing online delivery boundaries by introducing Deliver 2 Me – a delivery solution which uses geo-location services to avoid the need for specific street delivery addresses.
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The service was tested during December 2016 and will soon be available in major centres in South Africa making TFG the first retailer locally to apply delivery technology in this manner.

Testing included delivering parcels to a tourist on Table Mountain, a surfer on Blouberg Beach, a hipster moving between Long Street and Mzoli’s requiring a location change, and finally to a mom strolling along Sea Point Promenade.

“This delivery solution is now live in Cape Town and we plan to expand the service to Johannesburg and Durban in the next couple of months. Deliver 2 Me uses a geo-location tracking system, similar to what the Uber app uses, allowing customers to pinpoint their exact location for delivery, but without having to download an app onto their phone,” said Brent Curry, Chief Information Officer at TFG.

TFG have partnered with delivery service, WumDrop, the developers of the Deliver 2 Me technology, to offer this unique delivery solution.

The process is simple. A customer places their order online with TFG and chooses the Deliver 2 Me delivery option. When the parcel is ready, TFG will send the customer an SMS. The customer can either choose ‘Deliver now’ or ‘Deliver later’. The ‘Deliver now’ option will allow them to drop a pin or type in a specific location, and the parcel will be delivered within a maximum of 3 hours (traffic dependent). The ‘Deliver later’ option will allow customers to choose another time or day when delivery is more convenient. Customers are also able to change their location whilst delivery is taking place. In that instance TFG will automatically prompt the customer to drop a pin at their new location.

The TFG eMall hosts 11 linked stores, meaning customers can cross shop all online brands and check out in one bag. Stores currently online are @home, Anatomy, Duesouth, Duesouth Escapes, Fabiani, Foschini For Beauty, hi, Markham, Relay Jeans, Sportscene, and Totalsports.

Making shopping at the TFG eMall as democratic as possible, all store account cardholders can use their store cards, eGift cards, as well as credit cards to make purchases. SnapScan as an alternative payment solution will be added soon.

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