Google revealed that the next version of its mobile operating system, Android, is named after the world’s favourite cookie – Android OREO. Historically, Google has named each successive Android release after sweet treats like Eclair, Ice Cream Sandwich and most recently, Nougat. The Android OREO release marks a global collaboration between the OREO brand and Google, which kicked off with the debut of the Android OREO superhero — a new character who personifies the powers of this iconic duo and the features of the new operating system.
Poised to be a pop-culture icon, Android OREO channels the playfulness of OREO and intelligence of Android to spread joy throughout the world. And, like all iconic superheroes, Android OREO originated from a wondrous, and unique, moment in time: the 2017 total solar eclipse that touched the United States. To see Android OREO’s story, visit: https://www.youtube.com/watch?v=B6nhmJ-o01Y&feature=youtu.be
“It’s not every day that iconic brands like OREO and Android join forces in a way that is truly reflective of both brands’ personalities,” said Jaritha Narsey, Category Brand Manager for Biscuits & Groceries. “The OREO brand is on a mission to bring people together through fun, playful moments, so infusing the playfulness of OREO with the openness of Android is the perfect match. And with the Android OREO superhero, we’re continuing on our path to engage our fans across the world in innovative ways.”
Also unveiled with the release was the Android OREO superhero kinetic statue—a first of its kind for Android. Building on Google’s tradition of creating giant lawn statues for every Android release, which are housed at its headquarters in Mountain View, California, this new version of the Android OREO statue adds a layer of playful interactivity the OREO brand is known for, together with Android’s rich history with robotics.
The Android OREO partnership will entail a variety of global initiatives designed to create innovative, playful experiences for both OREO and Android fans, enabling OREO to continue to engage with its fans across the world in new ways. It builds on a successful collaboration on the OREO Dunk Challenge campaign earlier this year, which led to the creation of a mobile site allowing users to virtually dunk an OREO cookie.